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I attended the Consumer Federation of American Annual Assembly and the panel discussion about online privacy offered another opportunity to hear about the FTC principles, with representatives from the industry (Microsoft) and a consumer organization (U.S. PIRG) responding.
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FTC Attorney Peder Magee reviewed the FTC’s most recent principles for online behavioral advertising; the principles continue to allow for a self-regulatory approach by the industry. However, Magee warned that if industry doesn’t do more to protect users’ privacy, he believes that federal legislation mandating certain protections is quite possible.
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Mike Hintze, Microsoft, offered information about how the company is helping consumers control their information, giving consumers an opportunity to “opt-out” of having their information collected. Microsoft has endorsed the FTC’s principles and also supports efforts by Congress for comprehensive national privacy legislation that would provide a broad baseline of protections.
Better Things dvd Ed Mierzwinski, U.S. PIRG, spoke about the harmful impact of online behavioral advertising on consumers. The FTC self-regulatory principles are a start, but don’t go far enough. He did agree that there are some positive industry efforts in the marketplace now, but is concerned that more needs to be done.
I agreed with one point Ed made at the end of his remarks; consumers should be able to make an informed choice about how their personal information is collected and used online.
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