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Hey, did you recently receive an e-mail from a social network that asked if you wanted to see some photos of a friend or family member? If you then wanted to see those photos, you were asked to join the network, tagged.com? As some consumers now explain, they agreed to sign-up for the network so that they could see the pictures of their friends. However, without their knowledge and consent, tagged.com then accessed all of the contacts in their address book. It sent messages that looked like they came from the friend, inviting them to join tagged.com. This caused them great deal of embarrassment and inconvenience. The greatest problem for all concerned – it’s a serious invasion of privacy.
This most recent consumer problem to enter the online world is called “contact scrapping” because of what happens during the online transaction: your own contacts are actually collected by a third party without your knowledge and consent. I was recently interviewed by Herb Weisbaum, a reporter with msnbc.com about contact scrapping and I commented on the privacy implications: “It’s as if I’m entering your house and taking a list of your friends and their contact information and sending them a letter which looks like it’s from you. This is not the experience we want people to have online.” Read the entire MSNBC article here.
Social networks often ask you to “invite your friends” to join from your list of contacts –and that’s okay as long as consumers are fully aware of what that means. The transparency of the transaction is key – and consumers should also be able to have control over their own person information, in this case their personal contacts’ e-mail addresses.
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Nice Guys video To help avoid a problem like contact scrapping, think twice before you click. Read any invitations to join networks carefully and make sure you know exactly what they are offering. Also, don’t forget to carefully read the privacy policies for social networks and other sites.
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