Firefox dvd I recently read this interesting article download daybreakers about a survey in Britain that revealed consumers’ online practices don’t necessarily jive with their alleged concerns when it comes to online privacy. A large majority of those surveyed responded they didn’t want to have photos or details of their homes available online for anyone to see. However, the survey also revealed that many of these same consumers willingly provide personal information– such as emails and date-of-birth – on their social networking profiles.
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These results are similar to the findings of my online safety survey conducted last year; consumers’ views of online privacy contradict their actual behaviors.
Social networking websites are hugely popular and are unlikely to diminish in popularity, particularly given the ease with which they allow consumers to stay in touch with friends and family. Consumers use social networking websites a great deal, but still maintain concerns about privacy online. So how do consumers balance their interest in online privacy while maintaining an active presence on social networking sites? I believe the answer is to be careful about the information you provide about yourself on social networking sites. Make sure you’re only posting content you don’t mind having anyone access. Also, double-check the privacy settings on the social networking sites you use to make sure you’re only sharing information with your intended audience. Also, websites should be clear with consumers about the information they capture whenever anyone visits their site and how that information is used – it works both ways!
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